Author name: Gertrud

Product-market fit is a consistent business process, where the finding happens in iterations, and the keeping happens by actively understanding what exactly happened and why.

Everyone needs to be ready to spend a few decent years capturing the interest of customers. In the worst case scenario the startup never finds it. Such tragedies happen for many reasons…

It’s a misconception that sales is hard. That’s created by people who are trying to sell to a market that doesn’t want their solution. Having a decent PMF means that you’re not struggling to capture your lead’s interest