Holistic guide to finding your
product-market fit
Holistic guide to finding your
product-market fit
It's essential for a startup to learn to build and recognise a product-market fit. Helping to put a company in the best possible position for growing and securing their next funding.
If you’ve ever fallen in love with someone who you can’t stop talking to, talking about, thinking about and can feel completely free to be around them — not needing to think about the right things to say or do — you’ve known what a product-market fit feels like.
Product-market fit in its most essential form is about matching up with someone’s wants and needs perfectly. Fortunately in business there are more quantifiable signs than sweaty palms — but the levels to achieving such a feat is a much more a conscious team effort than simple body chemistry.
Explore product-market fit through an allegory of romantic partnership:
How do I know I have a product-market fit?
It’s a misconception that sales is hard. That’s created by people who are trying to sell to a market that doesn’t want their solution. Having a decent PMF means that you’re not struggling to capture your lead’s interest
How long does it take to find a product-market-fit?
Everyone needs to be ready to spend a few decent years capturing the interest of customers. In the worst case scenario the startup never finds it. Such tragedies happen for many reasons…
How to keep developing a product-market fit
Product-market fit is a consistent business process, where the finding happens in iterations, and the keeping happens by actively understanding what exactly happened and why.
